Abstract: first of all, underwear (at least underwear) is not easy to try, so there is nothing to buy online and offline two. Second, do not stop to replace the underwear, size does not change much, look for a brand or style, is prone to periodic purchase.
entrepreneurial era, write App, wristbands, not at all. Some people say that after the lively, or to calm down just need to solve.
what is just? You can not eat the Internet thinking to sell crabs, but can not wear underwear. Of course, if there is a little underwear in the scientific and technological content, it is more fun.
investment circle first smell this trend. According to CrunchBase data, in recent years, the United States has more than 100 lingerie companies and angel investors to reach a deal, which completed the past two years, a total of 22 financing. At present, the investment is still concentrated in the early stage, including Andreessen Horowitz and First Round, the investment company in the field of water, and investment business also covers smart underwear, online test equipment as subdivision function.
MeUndies is one of them. The California Culver City underwear company started three years ago, is committed to building the world’s most comfortable underwear. Currently, they have raised millions of dollars and are in contact with more potential investments. According to CEO Brian Lalezarian, American underwear sales are growing by fifteen billion a year, which is a huge market.
in the past, people buy underwear in the department store, choose an affordable style in a pile of vague brand. And now, what to wear underwear is more of a "life attitude" (look at the underwear industry brainwashing done), not only related to comfort, but also related to taste.
in addition, taking into account the characteristics of the Internet age, brand direct contact with consumers began to become easy. The underwear has gradually ran out of long johns bundle, become a hot topic to share and discuss. Victoria Secret Angel photos filled with social networks, Justin Bieber endorsement CK underwear also fried on the popular entry. Walked into the store, you can clear the sales staff said, "I want a piece of this year a new" midnight temptation "series of Miranda, is · the fat in the Instagram kind of oh."
in the view of investors, there are other advantages of the underwear market intelligence. First, underwear (at least underwear) is not easy to try, so there is nothing to buy online and offline two. Second, do not stop to replace the underwear, size does not change much (it is an unspeakable sad news for women), look for a brand or style, >
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